KTC has eyes on sizable 5,000 Million Baht market share of the wedding industry. This new role of the firm will see it bridging privileges from partners to offer hip and stylish weddings.Premier event “KTC VIVA Valentine’s 2008” scheduled with Tourism Authority of Thailand, MasterCard,Chiang Mai Provincial Administration Organization and Chiang Mai Municipality. The historic event from February 13th to 17th, 2008 in Chiang Mai will involve 14 contest winning couples who will become married and have their marriage registration on hot air balloons. Fourteen wedding packages worth over 14 Million Baht, traditional northern Thai Kahn Mahk parades and grand Lanna heritage, all at no cost. To be eligible, couples only need to pay registration fee of 9,999 Baht for Thai and USD 999 for foreigners.KTC Forever Rewards points can be used to pay for the registration fee which will be donated in its entirety to Mae Fah Luang Foundation and charitable organizations in the north.Couples may register now until December 10th, 2007. Results will be announced on December 20th, 2007.
Niwatt Chittalarn, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, the leading Thai consumer finance company, said “The Thai wedding industry has grown significantly in the past three to four years to a size of over 5,000 Million Baht. Weddings in Thailand are generally similar. They involve a lot of guests, hotel ballrooms and high expenses. From our experience we have realized that loans and credit card transactions involving weddings constitute a huge amount of money. The current economic recess does not really allow for that kind of spending, however. As a membership company with partners in hotel, airlines, fashion, cosmetics, jewelry, dining and other industries, we realize the need to encourage consumers to spend reasonably. We believe that wedding couples still have a long way to go together. That is why we have assigned our Leisure Marketing team to come up with wedding arrangement service within an appropriate budget for 1.92 million KTC accounts and partners’ clients. The focus is on new and exciting themes which our members should find intimate and impressive. Weddings can be small or large for 50 or more guests. We are talking about new concepts and new places never before used for weddings. For example, old palaces which belonged to nobles of the past eras, Lanna Outdoor Museum, houses of prominent figures in the past or even at your home which we can dress up very nicely. We will also have travel packages for honeymoon to a variety of destinations, many of which are in Thailand. Besides, clients can settle the amount using their credit card or pay in installments with KTC Flexi. This will allow members to plan their finances more effectively.” Staporn Sirisinha, Senior Executive Vice President for Leisure Marketing, “KTC”, added “KTC VIVA Valentine’s 2008 will become Thailand’s grand event and position KTC as an organizer of special activities and weddings. This event is sponsored by Tourism Authority of Thailand, MasterCard, Chiang Mai Provincial Administration Organization and Chiang Mai Municipality. It will be an international wedding ceremony involving 14 couples on 14 hot air balloons from all four corners of the world. KTC VIVA Valentine’s 2008 is scheduled for February 13th to 17th, 2008 with opening ceremony on February 14th, 2008 at Kamluang Hall, Ratchapruek, Chiang Mai. Registration is open to couples anywhere in the world from now until December 10th, 2007. Simply relate your affection of your lover, fondness of Thailand, dreams you would like to realize as a couple after the wedding and desired wedding dress theme.
Applications can be submitted at www.ktc.co.th/ktcworld or to Krungthai Card Public Company Limited, Leisure Marketing Department, 1768 Thai Summit Tower, 31st Floor, New Petchaburi Road, Bangkapi, Huai Khwang, Bangkok 10320. Results will be announced on December 20th, 2007.” “The fourteen winning couples will be from all four corners of the world: one from Europe, one from Asia/Ocenia/Africa, one from North/South America, one from Australia or New Zealand and ten from Thailand which breaks down into five from Bangkok and five from the provinces. The wedding will be grandest in the Lanna tradition. Marriage registration will take place on balloons as they fly over Chiang Mai early in the morning of February 14th. 2-night Doi Tung Lodge honeymoon packages will be offered, inclusive of accommodations for family and friends. You will be able to have wedding dresses of your own style, traditional northern Thai Kahn Mahk parade, grand Lanna wedding ceremony plus live performances at the ceremony. This is worth a total of 25 Million Baht but the wedding couples will not have to pay for it at all. Simply pay the registration fee of 9,999 Baht for Thai and USD 999 for foreigners.Rewards points can be used to pay for the registration fee which will be donated in its entirety to Mae Fah Luang Foundation and charitable organizations in the north.” “This new activity and wedding arrangement service will generate a new stream of revenue for us in addition to fulfilling the exact needs of our members. We hope it will grow by words of mouth and will be able to help our clients spend sensibly and in such a manner that does not incur debt to themselves and their family. They will eventually become impressed by these extra privileges and have KTC brand at the top of their mind.”, said Niwatt in conclusion.For more information, please call KTC Phone at 02-665-5000 or visit www.ktc.co.th/ktcworld
From:tourismthailand.org
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