2008-09-14

ELEPHANT LIFE EXPERIENCE HOLDS FIRST ELEPHANT ART EXHIBITION IN EUROPE


ELEPHANT LIFE EXPERIENCE HOLDS FIRST ELEPHANT ART EXHIBITION IN EUROPE At the Hilton Prague, Czech Republic, September 18-28 2008

The first Elephant Art exhibition to be held in Europe will be held at the Hilton Prague, Czech Republic, September 18-28 2008.
Acrylic on canvas paintings by three elephant artists from Elephant Life Experience (E.L.E.) Maetaman Valley, Chiang Mai, Thailand will be on display. The paintings were done under direction of ELE’s artistic director Mr. Cholasinth Chorsakul.
The Exhibition is organized by the Royal Thai Embassy in the Czech Republic and the Tourism Authority of Thailand. E.L.E. is Northern Thailand’s newest educational and most enlivening environmental attraction which allows humans and elephants to interact in the beautiful natural surroundings of Chiang Mai’s mountains.
For More Information:Ms. Anchalee Kalmapijit, Elephant Life Experience (E.L.E.) Ms. Nopawan Komyoung (assistant) E-mail: nopawank@gmail.com

KHOM LOY FESTIVAL November 12, 2008 At Anantara Golden Triangle, Chiang Rai

KHOM LOY FESTIVALNovember 12, 2008At Anantara Golden Triangle, Chiang Rai


Come celebrate the annual Thai festival, which is held on the night full moon of the 12th month in the traditional Thai Lunar calendar, this usually falls in November.
Buddhists in Thailand honour Buddha by sending a small raft made of banana leaves, flowers, candles and incense, called a ‘Kratong’, into the river. The act of floating away the candle raft is also symbolic of letting go of one’s grudges and anger so that one can start life anew on a better foot. Many Thai people also believe that floating the raft will create good luck and they do it to honour and thank the Goddess of Water, Phra Mae Khongkha. Apart from the floating raft, lanterns (‘Khom Loy’) also become part of this tradition. There are purposes for the Northern Thais to float lanterns, for beauty and for propitious reasons.
Khom Loy Festival at the Anantara Golden TriangleITINERARY
19:00
Guests will be transferred from the Lobby to the Lotus Pond
19:15
Welcome cocktails
20:00
Join in the ‘Kratong’ floating ceremony
20:30
Guests will be transferred to the hotel poolside for the dinner buffet, traditional show, and live band
21:30
The Highlight of the Event! Hot air balloons will be released into the night sky, a beautiful display you do not want to missWe hope to see you there!
Price 1800++ Baht per person*** Price is food basis, including ‘kratong’and hot air balloon.*** Price is subject to service charge and tax
Contact information:Anantara Golden Triangle Resort & SpaTel: +66 (0) 5378 4084 Fax: +66 (0) 5378 4090E-mail: goldentriangle@anantara.com Web site: http://goldentriangle.anantara.com

TOURS FROM SPICE ROADS CYCLING ADVENTURES IN ASIA

The hustle and bustle of Chiang Mai can quickly be left behind and the tranquil countryside of northern Thailand explored on new SpiceRoads tours. A one-day tour starting at the Ping river from the ruins of the 11th Century Mon kingdom will take you back in time during the 35 kilometer route along country roads to Lamphun. A cycle around the ancient city walls of Lamphun and a stop to see the oldest and holiest stupa in Thailand built in 1044 will be among the highlights of this tour.The one-day ride in Sankampaeng valley takes us out into the Northern Thai countryside with a visit to a local market and the ultimate reward after 30 kilometres of riding will be a stop at the Sankampaneng Hot Springs where we can have a swim in the warm, natural mineral springs. The Sankampaeng tour can be extended for a day so you can take the flight of your life! Traveling on a series of cables you zip high in the canopy the Flight of the Gibbons takes you on a two kilometre adventure not to be missed. Coming soon:
2-day Tour through the villages of ethnic hilltribes
2-day Sankampaeng valley with the Flight of the Gibbons
3 days/2 Nights Golden Triangle
4 Days/3 Nights Chiang Mai to Chiang Rai

BANGKOK JUNGLE TOUR BY SPICE ROADS — CYCLING ADVENTURES IN ASIA

Wanting to see a different side of the city of Angels? Take our Bangkok Jungle tour and you'll also be making a difference. All proceeds from the tour are donated to the Human Development Foundation which runs Mercy Center's complex of five orphanages and shelters, a kindergarten, and a home for mothers and children with HIV or AIDS.
We give every Baht to this great organization. The more people that join, the more they get. Tell all your friends — go on a great fun tour and you'll be making a local contribution.
BANGKOK JUNGLEJust across the Chao Phraya River, a short hop from busy Sukhumvit, is an extraordinary place known to the locals as Bang Kra Jao. This amazing wilderness in Bangkok can only be reached by boat as no bridges span this part of the river, and incredibly it has been left untouched by developers.
Images © SpiceRoads Cycling Adventures


Crossing the river is like taking a journey back in time. You will find a peaceful place with lush vegetation, a maze of waterways, small villages, temples and real tropical jungle. If it wasn't for Bangkok's skyline, you would never believe you were so close to the city. And, there is no traffic!
What do we see? We ride through the local communities passing villages, schools and temples (there are over thirty temples in this area) and a delightful floating market (open on weekends only). We will also take you to visit an incense workshop where we have refreshments and see how this local cottage industry operates. And visit a fascinating temple, built in the Ayuthaya period, that is more than 250 years old and has a unique roof made of teak wood.
What is the riding like? We ride about 25 kilometers in total. The ride starts on Sukhumvit Road and there is a short section in the city before we cross the river. We then ride along very minor roads, pathways, through alleys, temples, gardens and tropical jungle. There are no hills. Some of the canal paths are elevated and quite narrow and we advise caution on these sections but otherwise it is a nice easy ride.
What pick up/drop off options do you have? You can choose a private pick up option or meet us at the Shell Gas Station on Rama 4 Rd. next to the Tesco/Lotus.
Option 1Start and end point at Shell Gas Station on Rama 4 Rd. next to the Tesco/Lotus.
Option 2 Pick up from and drop off at Bangkok hotels by minivan.
(Participating riverside hotels - Hilton, Pennisula, Royal Orchid Sheraton, Oriental, Shangri-La, Marriott Riverside)
What prices do you have? According to the various pick up/drop off option we offer you the following prices:
Option 1: THB 1,000 per person
Option 2: THB 1,650 per person
Of course, water, soft drinks and snacks are all included all day and SpiceRoads supplies a mountain bike and helmet.
Meeting PointWe meet at the SHELL gas/petrol station parking lot. This SHELL station is right in front of the TESCO/LOTUS on Rama 4 road, and across the street from Carrefour. For a meeting point map — click here.
We will meet there at 13:00.and finish at same point approx at 16:30. There is no vehicle support on this ride.
Source: SpiceRoads Cycling Adventures newsletter dated August 2008

AMAZING PATTAYA SALE 2008 10 – 70% Off July 1 – September 30, 2008

AMAZING PATTAYA SALE 200810 – 70% OffJuly 1 – September 30, 2008


Given its highly developed service infrastructure, the City of Pattaya – Asia’s premier beach resort, has set its sights on becoming the shopping paradise for Thailand’s Eastern Seaboard.
During the next three months, from 1 July to 30 September, the Amazing Pattaya Sale returns for a second consecutive year. Shopping complexes, superstores, retail outlets and jewellers will be participating in the shopping extravaganza and are offering shoppers deep discounts of up to 70%. Looking for some great buys and irresistible bargains? Participating outlets include the following.
The Avenue
Royal Garden Plaza
Central Festival
Home Products Center
Mike Shopping Mall
Carrefour Pattaya
World Gems Collection Pattaya
Bali Hai Plaza
The OTOP Thai Pavilion
Krungthep Bangkok Hospital
Contact information: TAT Central Region Office – Region 3 Tel: 038 427 667, 038 428 750Fax: 038 429 113 E-mail: tatchon@tat.or.th



IMPORTANTEvent dates and programme details may be subject to change.Many of the festivals and events listed on Thailand's official calendar of annual events are traditional Buddhist or folk festivals, the date of which is either determined by the Buddhist lunar calendar and waxing and waning moon. These are not staged events. The festivals reflect the rhythm of life in rural Thai villages and local traditions as observed in times past. To ensure you have the most updated information, please reconfirm details prior to travel.
Contact:Tourism Authority of ThailandEmail: info@tat.or.thWebsite: www.tat.or.thTel: +66 (0) 2250 5500 (120 automatic lines) Fax: +66 (0) 2250 5511 (two automatic lines)FOR EVENT INFORMATION, please call 1672.Address:1600 Petchaburi Road, Makkasan, RajateveeBangkok 10400Thailand

TAT INTRODUCES NEW ZEALAND TRAVEL TRADE TO “AMAZING THAILAND 2008”

TAT INTRODUCES NEW ZEALAND TRAVEL TRADE TO “AMAZING THAILAND 2008”


The Tourism Authority of Thailand (TAT) stepped up its marketing efforts in New Zealand and hosted “Amazing Thailand” product presentations for leading travel wholesalers and retailers such as House of Travel, Gulliver, Thailand Holiday, Classic Holiday and others.
The product briefing was held in two key cities. The first of the two presentations held on August 11th at the Sky City Grand Hotel in Auckland attracted 250 participants and the second presentation at the Grand Chancellor Hotel in Christchurch on August 13th attracted another 75 participants.
TAT’s 2008 "Amazing Thailand" product presentation featured an introduction to key travel destinations around the country and Thailand’s leading niche products, organized into seven distinct categories and packaged under the new “Seven Amazing Wonders of Thailand” theme.
The “Seven Amazing Wonders” theme products are: Thainess, Treasure products, Beaches, Nature, Health and Wellness, Trendy and Festivities.
Thailand is considered to be a year round destination — especially for niche markets. With the steady growth of visitor arrivals from New Zealand, the country ranks as the Thai tourism industry’s second most important source for outbound travel to Thailand from Oceania, with Australia taking the lead. In 2007, Thailand welcomed 89,928 visitors from New Zealand, a growth of 3.72 per cent over the previous year. The average length of stay in 2007 was 11.61 days.
Based on research findings, TAT has identified the following niche markets as potential and new emerging market segments for Thailand. As families look to new holiday destinations, the family market has the potential to be the biggest market from New Zealand. Others are golfing, medical tourism, diving, boating and rock-climbing. Honeymoon and weddings also present a huge potential.
Thailand’s national carrier, Thai Airways International (THAI) and partner, Air New Zealand, currently operate five code-sharing flights per week from Auckland direct to Bangkok.
In addition to THAI-Air New Zealand code-sharing flights, the following airlines operate daily flights from Auckland to their various hubs with onward connections to Bangkok: Singapore Airlines – Via Singapore, Cathay Pacific – Via Hong Kong, Malaysian Airlines – Via Kuala Lumpur, Qantas Airways – via Australia, Emirates – via Australia (Thrice weekly then daily from 01 May), Royal Brunei – via Brunei and British Airways – via Sydney (Code share QF Trans Tasman).
The launch of a new weekly Christchurch-Sydney-Bangkok service by Emirates, the international airline of the United Arab Emirates (Dubai), commencing in February 2009, will further increase capacity. The route will be served by 777-300 ER aircraft.
Total visitor arrivals from New Zealand is expected to reach 100,000 in 2008 and will account for 4.6 billion baht in tourism revenue generated, an increase 12.99 per cent.
SEVEN AMAZING WONDERS OF THAILAND Thainess“Experience the Art of Thai Living” — which refers to traditional Thai hospitality, lifestyle and friendliness of the people
Treasure products“Land of Heritage and History” — covering the World Heritage sites and historical places, temples, and Thai museums
Beaches“Fun, Sun, Surf and Serenity of Thai Beaches” — the long-standing popularity of Thai beach resorts for international and domestic tourism
Nature“Encounter the Sheer Beauty of Thai Nature” — focus on conservation and environment, and market Thai products within the framework of the worldwide attention being paid to global warming
Health and Wellness“Land of Healthy Smile” — a rapidly growing market, highlighting Thailand’s preventive and curative therapies
Trendy“Excite Yourself with a Myriad of Thai Trends” — targetted at the new generation of young travellers, and covering the new boutique hotels, shopping centres, restaurants, nightlife, and entertainment
Festivities“Enchant Yourself with International Festivities in Thailand”— the ‘sanuk’ (fun) factor, featuring popular Thai events and festivals such as the Phuket Regatta, Elephant Polo, etc.

THAI DELEGATION PARTICIPATES IN 2008 NATAS HOLIDAY TRAVEL FAIR IN SINGAPORE

THAI DELEGATION PARTICIPATES IN 2008 NATAS HOLIDAY TRAVEL FAIR IN SINGAPORE


The Tourism Authority of Thailand (TAT) led a delegation of Thai travel and tourism-related operators from Phuket, Samui and Central Thailand to the NATAS Holiday consumer travel fair in Singapore, August 1-3, 2008.
The NATAS Holiday consumer travel fair is where Singaporean travellers shop for the best bargains for their holidays.
With a strong Singapore Dollar, Singaporean consumers are literally getting more mileage for the dollar. This is spurring a new interest in overseas travel. While Australia, South Korea, Japan and Europe rank as the most popular destinations for long-haul travel for Singaporean travellers, Thailand is the short-haul favourite.
Singapore is an important source market for visitor arrivals to Thailand. The proximity of the city state, excellent accessibility and connectivity, and fast and convenient travel to destinations around Thailand, present numerous opportunities for weekend travel and short trips. This coupled with the tremendous value for money that Thailand offers, accounts for the significant number of return visitors.
While Bangkok, Pattaya, Chiang Mai, Chiang Rai, Phuket, Hua Hin and Samui remain the popular choices, visitors from Singapore are beginning to venture beyond these key destinations and have increasingly shown interest in new destinations such as Kanchanaburi, Suphan Buri, Saraburi, Nakhon Ratchasima (Khorat), Krabi and others.
Value-added marketing promotions designed to spark the interest of short-haul visitors, such as the recent launch of the 72 hrs Amazing Thailand Chiang Mai campaign, a joint TAT-MasterCard Worldwide joint promotional campaign following on from the successful introduction of 72 hrs Amazing Thailand are expected to help sustain a steady growth in visitor arrivals from the city state to the Thai kingdom.
Based on visitor arrivals via Bangkok’s Suvarnabhumi Airport from January through to June 2008, Thailand has welcomed a total of 230,055 visitors from Singapore, an increase of 24.13 per cent over the same period in 2007. According to TAT forecasts, visitor arrivals from Singapore will reach 879,300 by year-end, reflecting a 10.04 per cent growth over the 2007 year-end total.
Related article: “72 hrs Amazing Thailand Chiang Mai”Please click to view

2009 MARKETING PLAN

2009 MARKETING PLAN POLICY GUIDELINES


The 2009 Marketing Action Plan (MAP) incorporates policy guidelines established by the Royal Thai Government, the Ministry of Tourism and Sports, the TAT Board as well as the national tourism organization’s five-year State Enterprise Plan (2007-2011).Policy Guidelines of The Royal Thai Government and the Ministry of Tourism and Sports
Establish tourism policies and pursue tourism promotion and development and marketing strategies in line with the sufficiency economy principles as advocated by His Majesty the King to create a better balance between development and marketing to ensure sustainability


Embrace principles of sustainable tourism development


Enhance the value perception of Thai tourism products and services by balancing the price-value equation. This is fundamental to achieving Quality Tourism.


Establish clear brand identity for each of the provincial clusters presented as tourism products in order to create a positive and long-lasting impression and memorable experience

Policy Guidelines Established by the Board of Directors of the Tourism Authority of Thailand
Tourism is a key economic driver. Recognize the very significant role that tourism plays in providing peoples in all regions of the Thai kingdom with better quality of life.


Promote sustainable tourism growth by leveraging the strengths of the destination and the “Thailand” brand


Achieve a balance between economic and social benefits — demonstrate respect for the environment, foster environmental awareness and promote a sense of pride in the nation.

Policy Guidelines under TAT’s State Enterprise Plan (2007-2011)
Work towards the achievement of sustainable tourism development and ensure competitiveness on the world stage by pursuing tourism development along a path that strengthens Thailand’s position as a “Quality Destination”. Highlight Thai cultural identity and promote the conservation of nature and the environment.
The integrated industry plan provides a framework for the conduct of activities to promote Thai tourism and ensures that all sectors involved proceed in the same direction and work towards common goals.
The MAP also paves the way for the integration of marketing efforts, tourism products and services and marketing communication within the TAT organization. The master plan also helps to align TAT initiatives with those being undertaken by strategic partners in both the state and private sector.
The Thai tourism industry is confident that this will greatly facilitate efforts to further develop Thailand’s tourism products and services by ensuring that they meet the five key criteria that determine the success of Thailand’s marketing efforts. These are: product and service quality, convenience, cleanliness, safety and uniqueness.
By doing so, this will enable Thailand to achieve clear product differentiation; develop tourism products and services that are well-suited to the needs and interests of the modern traveller; strengthen the “Amazing Thailand” brand; and sharpen Thailand’s competitive edge.

NEW NICHE TOURISM PRODUCTS

NEW NICHE TOURISM PRODUCTS


The growing concern worldwide over global warming and climate change combined with rising oil prices, the energy crisis and the economic slowdown has led to dramatic changes in consumer attitudes, travel seasonality and other travel patterns and trends. It is influencing individual choices regarding travel destinations, the length of trips and other factors such as the availability of environmentally-friendly modes of transport and environmentally-responsible service providers.
World travellers are also increasingly looking for quality products and experiences that offer value for money, especially environmentally-friendly travel and tourism related products and services as well as those that enable them to take part in local community activities.
As the National Tourism Organization (NTO), TAT recognizes the significance of these shifts in lifestyle preferences and travel trends. By keeping pace with the latest trends in global travel, this strengthens Thailand’s global image as a dynamic and relevant ‘brand.’
CLUSTERS OF NEW TOURISM PRODUCTS In addition to Green Tourism, the Ministry of Tourism and Sports Office of Product Development is working with TAT and the Thai tourism industry to further develop and promote new tourism products in 14 different clusters.
These include hot springs, ecotourism, adventure travel, Lanna culture and civilization, World Heritage Sites, tropical rainforests, way of life along the rivers and waterways of the Central Plains, Royal Coast, The Wonders of the Two Oceans, Travel along the Mekong River, the Dinosaur Route, Merit-making, Lower Isan, Agotourism Wonders and Active Beach.
For international visitors, the kingdom’s beach destinations remain the most popular choices in the range of products on offer.
GREEN TOURISMTAT’S ‘SEVEN GREENS’ CONCEPTGreen Heart. Green Logistics. Green Destinations. Green Communities. Green Activities. Green Service. Green Plus.
With an ever-increasing number of well-informed and discerning world travellers looking to significantly reduce their carbon footprint by opting for environmentally-friendly travel and tourism related products and services, the adoption of a green agenda for Thailand ensures that the destination and the Thai tourism industry retain international competitiveness.
By embracing green initiatives, the Thai tourism industry is communicating its stand and positioning the Thai kingdom as an environmentally-responsible player on the world stage. The Thai tourism industry has voiced strong support for global efforts to minimize and offset the effects of global warming which are causing severe climate change in various parts of the world.
TAT’s Green initiatives for Thai tourism consist of four key elements:
The implementation of the Seven Greens concept (outlined below).
The creation and development of a database of environmentally-responsible tourism operators and service providers offering green or environmentally-friendly tourism products and services. (Raising the local and international visibility and awareness of these green tourism operators and service providers falls within TAT’s tourism promotion mandate.)
The development or selection of green tourism destinations that are positive role models
The organization of meetings, conferences and educational seminars on tourism in this new era
TAT’s Seven Greens programme provides a conceptual framework and establishes practical guidelines for carefully balancing tourism promotion and a healthy, sustainable environment. It facilitates the formation of strategic partnerships and provides a cooperative framework for the implementation of green initiatives in the seven areas — Green Heart, Green Logistics, Green Destinations, Green Communities, Green Activities, Green Service and Green Plus.

Thailand Tourism Updates web links

Main TAT web site: http://www.tourismthailand.org/thailandtourismupdate/
YouTube.com http://www.youtube.com/thailand
DailyMotion.com http://www.dailymotion.com/amazingthailand
Sharkle.com http://www.sharkle.com/member/amazingthailand
For further information, please call the Tourism Authority of Thailand Hotline. Simply dial 1672 from anywhere in Thailand. For overseas enquiries, please contact the Tourism Authority of Thailand office nearest to you.
Tourists planning to travel to Thailand are advised to check the latest situationregarding their travel plans with their travel agents or contact:
Tourist Information at the airport: +66 (0) 2134 0041-2The Association of Thai Travel Agents (ATTA): +66 (0) 2237 6046-8TAT Call Centre: 1672Tourism Authority of Thailand, Chumphon Office Tel: +66 (0) 7423 1055 / 7423 8518 / 7424 3747 Fax: +66 (0) 7424 5986 E-mail: tatsgkhl@tat.or.th Web site: www.tourismthailand.org/hatyai Tourism Authority of Thailand , Phuket Office Tel: +66 (0) 7621 1036/ 7621 7138/ 7621 2213 Fax: +66 (0) 7621 3582 E-mail: tatphket@tat.or.th Web site: www.tourismthailand.org/phuket Tourism Authority of Thailand , Krabi Office Tel: +66 (0) 7562 2163 Fax: +66 (0) 7562 2164 E-mail: tatkrabi@tat.or.th Web site: www.tourismthailand.org/krabi Tourism Authority of Thailand , Trang Office Tel: +66 (0) 7521 5867-8 Fax: +66 (0) 7521 5868 E-mail: tattrang@tat.or.th Web site: www.tourismthailand.org/trang Tourism Authority of Thailand , Surat Thani Office Tel: +66 (0) 7728 8818-9 Fax: +66 (0) 7728 2828 E-mail: tatsurat@tat.or.th Web site: www.tourismthailand.org/suratthani
Suvarnabhumi Airport (Bangkok International Airport) Call Centre: +66 (0) 2132 1888
Phuket International Airport Tel: +66 (0) 76 327 231 - 7
Krabi AirportTel: +66 (0) 75 636 541 - 2
Samui AirportTel: +66 (0) 77 428 500
Surat Thani Airport Tel: +66 (0) 077 441 230
Airports Authority of Thailand, Hat Yai office Tel: +66 (0) 74-227-000
For the latest updates, please visit www.TATnews.org

MULTI-PRONGED MARKETING STRATEGY TARGETS ONE MILLION INDIAN VISITORS

MULTI-PRONGED MARKETING STRATEGY TARGETS ONE MILLION INDIAN VISITORS
The Tourism Authority of Thailand (TAT) has crafted a multi-sectoral, multi-city marketing strategy as part of the efforts to attract one million visitor arrivals from India by 2012.
Presently, Thailand gets more than one million visitor arrivals from Malaysia, Japan and China. TAT is hoping to see India join that list within four years.
According to TAT Governor Mrs. Phornsiri Manoharn, “Our marketing strategy is based on the fact that there is virtually unlimited potential from India in all categories of travel, be it leisure, business, MICE, honeymooners, or special interest.
“We plan to invest heavily in developing the Indian market over the next few years, in both the major metro cities as well as secondary cities nationwide. The increasing number of flights between the two countries by both Thai and Indian airlines will help provide the necessary feed,” she said.
TAT opened its New Delhi office in 2003 and appointed a marketing representative in Mumbai in November 2007. This year, the Mumbai representation will be upgraded into a full-scale office.
Mrs Phornsiri says, “We are pursuing creative ways to expand our brand image in India, amongst both consumers and trade. India is now being promoted under the “Amazing Thailand” brand name along with its key sub-themes, Thai-ness, Beaches, Nature, Heritage, Health and Wellness, Chic and Trendy products, and Festivals.
“This year, for the first time, we hosted one of India’s well-known Bollywood film awards ceremonies, getting massive television coverage across India. Thailand is also becoming extremely popular for Indian honeymooners and shopping enthusiasts.”
Further growth is a certainty, especially as more Indian and Thai airlines add more flights. An upcoming free-trade agreement between India and Thailand on the one hand, and India and the ASEAN countries on the other will also facilitate business and trade contacts, Mrs. Phornsiri said.
TAT has identified target segments such as family groups, incentive groups, wedding parties, and honeymooners.
In road shows and workshops across India, leading Indian tour operators are being presented with various ideas to feature in a package. New tourism destinations being presented include Chiang Mai, Chiang Rai, Krabi, Phuket, Ko Samui and the Greater Mekong Sub-region countries such as Lao PDR, Cambodia, and Vietnam.
Mrs Phornsiri said that the main selling points of Thailand in the Indian market include: Value for money and affordability; Great shopping; Accessibility and proximity; Variety; Visa on arrival facility; and year-round holiday destination.
She said the TAT’s marketing strategies cover advertising in a range of high-end publications, increased B2B and B2C promotion in Tier II cities and joint promotions with travel agents.
Efforts are also being made to go direct to consumers in joint promotions with supermarket and retailers.
“We will also be doing a lot more ‘celebrity marketing’ by bringing Indian movie stars to Thailand for feature productions and other publicity-generating events,” Mrs Phornsiri said.
Contact information: International Public Relation DivisionTourism Authority of ThailandTel: +66 (0) 2250 5500 ext. 4545-48Fax: +66 (0) 2253 7419E-mail: prdiv3@tat.or.thWeb site: www.tatnews.org

Six Senses Hideaway Samui

Six Senses Hideaway Samui has been voted Best in the World, being crowned the 1st spot on the Readers’ Travel Awards Top 100 by the renowned Conde Nast Traveler magazine, while Thailand-home to the world’s "warmest welcom" -ranks 4th in the best country ranking.
Bangkok, Thailand, September 9, 2008. A luxury hotel on the island of Samui Thailand--The Six Senses Hideaway Samui--wins this year’s top spots in the Best Overseas Hotel (Asia & India Subcontinent) and the Top 100 Best in the World categories, in the 2008 survey by the prestigious Conde Nast Traveler magazine. In addition, two of Thailand’s islands are picked in the top 15 Island category, while the country is also home to five of the best hotels in Asia & India Subcontinent category. The awards were announced on September 1st , 2008.Conde Nast Traveler Reader’s Travel Awards Top 100 is determined by votes from the magazine’s readers, compiled among all categories into the ultimate "best of the best" Top 100 list. The categories include countries, islands, cities, hotels, resorts, destination spas, cruise lines, airlines, airports, tour operators, and villa-rental companies. Being named the best of the Top 100 is indeed a crowning achievement for any hotel or destination.Announcing this year’s top winner, Conde Nast Traveler magazine states:"Six Senses Hideaway Samui on the Thai island of Koh Samui not only walked away with the award for the best hotel in Asia &The Indian Subcontinent, but scored so highly that it made the number one spot in our ’best of the best’ Top 100." The hotel achieves a score of 96.45 in the overall ranking.Further commenting on the scores achieved by the Six Senses Hideaway Samui, the magazine summarizes the winner’s remarkable qualities: "Every one of you (the readers) who has stayed there raved about its sophisticated ambience/decor (93.75), environmental friendliness (97.50), lovely location (97) and extensive leisure facilities (96.25)."Meanwhile, even though Thailand as a destination does not take the top spot on the Country category, it is com fortably vote 4th in the overall ranking. Achieving a score of 91.39, Thailand is ranked only after New Zealand (95.11), India (94.11) and Italy (91.44). In the Island category, the Thai island of Samui (Koh Samui) comes 5th , while Phuket island ranks on the 13th place. Evidently, Thailand is the only country in this category to have two locations rated in the top 15.And despite being vote 4th in the Country category, the proverbial "land of smiles" still maintains its charms as a truly unique destination with deep-rooted cultures, traditions and charming heritage. The country achieves a "heartfelt" score of 97.68 for the people/hospitality category, again reaffirming the warm and welcomeing quality of the Thai people. In its online version, Conde Nast Traveler concludes that Thailand is where visitors are "guaranteed" to meet "the world’s warmest welcome."Last but not least, the top five best hotels in Asia & The Indian Subcontinent category include four hotels from Thailand, namely The Chedi Phuket (92.22,2th), Amanpuri Phuket (91.48,4th), The Four Seasons Chiangmai (90.29,5th). In a competitive world of luxury hotels and resorts with myriad high-quality properties, the fact that Thailand has some of the world’s best hotels and resorts is a strong testament that the country is a truly unique and favorite destination among international travelers.
To read more about the Conde Nast Traveler Readers’ Travel Award, please visitwww.cntraveller.com/ReadersAwards/2008For more information about The Six Senses Hideaway Samui, please visitwww.sixsenses.com/Six-Senses-Hideaways

TCEB launches new incentive programs for MICE operators



Thailand Convention And Exhibition BureauTCEB launches new incentive programs for MICE operators
phuketboatshow.comBy eTN Sep 10, 2008Thailand Convention and Exhibition Bureau (TCEB) recently announced new incentive programs to help organizers with confirmed events in Thailand during September to December 2008. The program is expected to help sustain the double-digit growth in MICE visitors seen in Thailand in recent years.Despite the political impasse, 74 TCEB-supported events scheduled for the remainder of 2008 are still confirmed in Thailand. This demonstrates the resilience of the industry and the confidence of business visitors for Thailand as a globally-preferred MICE destination.The Bureau also plans to invite organizers across all MICE sectors to visit Thailand and spend some time to see the real situation for themselves. As well as the fully / subsidized inspection tour program for overseas MICE operators, TCEB is launching three attractive incentive schemes for MICE events to be held in Thailand. The “Three Pluses” scheme, to be offered to organizers of MICE events this year are as follows:Meetings Plus ProgramThis scheme is being offered for Meetings and Incentives groups with a 3 nights’ stay in Bangkok. A fourth night at the same level of accommodation will be given free, at the courtesy of TCEB. The offer applies to groups with confirmed reservations for the period of September 15 – December 31, 2008.Conventions Plus ProgramConvention organizers with confirmed events from now until December 2008 can take advantage of additional support for every international delegate attending their event, in the amount of 200 Baht per person per day. The incentive is given on top of the Bureau’s normal subvention scheme as a token of thanks for their confidence and loyalty towards Thailand.Exhibitions Plus ProgramEvery trade show supported by TCEB will receive a direct 200,000 Baht subsidy, in addition to the normal support program, to be spent on international media or hosted buyers. To quality for support, the show must be scheduled from now until December 31, 2008.source : http://www.eturbonews.com/

Global Mala Samui 2008

Global Mala Samui 2008A Community Festival for a Clean and Green SamuiSeptember 21st is the United Nations International Day of Peace and organizations across the globe will hold fund and awareness-raising celebrations for the most essential issues of our times: environment, health and human rights. This is called the Global Mala Project.The Global Mala was an event intended to raise consciousness and raise funds for environmental issues on Samui.
Last year the event incurred few costs, with most businesses and individuals donating either time, money or prizes. With these funds the Mala team have mainly supported pilot educational projects. Global Mala has supported Khun Diaw (Cholnachakorn Anumart), who some of you may know from BioRock, who has also created a group called ‘The Seedling Club’ as she is out ‘seeding’ young minds about the environment, and hoping tall strong green supporters will grow from it! Diaw’s approach is to use fun activities, but with serious intent.
We have called these activities ‘pilot projects’ because they are trial runs – we are trying to see which activities yield the most in terms of awareness and real benefits. Our hope is that this knowledge can be applied to include more children in the future if more funds are raised in the future.
For more information, please contact : www.globalmalasamui.org

Fortrop II International Conference

Fortrop II International Conference
The FORTROP II International Conference “Tropical Forestry Change in a Changing World” will be held at Kassetsart University, Bangkok, by Kasetsart University Faculty of Forest (KUFF) during 17 – 20 November 2008. The conference is being organized not only to commemorate the 72nd anniversary of forestry education in Thailand but also to motivate exchanges of technology and experience in various aspects of tropical forestry among stakeholders, researchers, technicians, and involved professionals. The conference comprises 11 symposia 1. Tropical forests and climate change 2. GIS/GPS/RS: Applications in natural resources and environmental management 3. International Long-Term Ecological Research 4. Dry Forest Ecology and Conservation 5. Mangrove and Wetland Ecosystems 6. Commercial Plantation Forestry 7. Urban Forestry and Urban Greening 8. Trends and Issues in Community Forestry 9. Protected Areas and Sustainable Tourism 10. Forest Products and Bio-Based Materials 11. ASEAN Forestry Student Association (AFSA)
FORTROP II also includes the following event: - Keynote speaker/plenary lectures - Poster session - Exhibition - Post-conference excursionsFor the further information, please contact: FORTROP II Secretariat Kasetsart University Faculty of Forestry(KUFF) 50 Phaholyothin Rd. Chatuchak Bangkok 10900 THAILAND Phone: (662) 579 0170 Fax: (662) 561 4246 E-mail: FORTROP2008@ku.ac.th http://www.forest.ku.ac.th/fortrop2008

Tennis ATP Thailand Open

Tennis ATP Thailand Open
Date : 21 - 28 September 2008Venue : Impact Arena, Muang Thong Thani
The world’s most exciting player, world #3 Novak Djokovic will lead the field at the Thailand Open 2008 which will be held at Impact Arena, Muang Thong Thani from September 21 to 28.
Australian Open champion Djokovic will be joined by two-time Grand Slam champion Marat Safin and Australian Open runner up Jo-Wilfried Tsonga as well as the return of Thailand’s Paradorn Srichaphan to top tennis in the singles draw. In the doubles, local heroes and defending champions Sonchat and Sanchai Ratiwatana will be back to defend their first ATP Tour title.
Djokovic is looking forward to a good showing at the tournament. “I remember my last trip to Bangkok to play in the Thailand Open. I was only 17 and ranked #248 in the world. It was only my third ATP Tour event. I’m really looking forward to playing the Thailand Open again this year,” added Djokovic.
Crowd favorite Safin has enjoyed a resurgent 2008 and will be making his third appearance at the Thailand Open. He made the semi-finals in 2004 and 2006 and has proved a big hit with Thai fans on both occasions. “I always like playing the Thailand Open and I’m looking forward to another good tournament this year,” Safin said.
Jo-Wilfried Tsonga has been the breakout star of 2008 reaching the final of the Australian Open – beating Gasquet, Murray and Nadal along the way – and seeing his ranking jump from #212 at the beginning of 2007 to #13. The irrepressible Frenchman will be making his first appearance at the Thailand Open.
Paradorn is aiming to put 18 months out with injury behind him with a return to top tennis in his home tournament. "My entire attention now focuses on the fitness, preparation and performing well for the tournament this year," Paradorn said. “I long for that feeling where I walk down the stairs and onto the tennis court surrounded by Thais,” he added.
Last year’s surprise doubles winners, Sonchat and Sanchai Ratiwatana have gone on to further success in 2008 winning their second ATP Tour title in Chennai and reaching the finals in Memphis. They are keen to defend their title this year and hope for the same support they enjoyed last year. “We would like fans to come join and support us at this year’s Thailand Open,” Sonchat said.
BEC Tero Entertainment Public Co. Ltd. is once again proud to stage the only ATP Tour event in Southeast Asia and is offering last year’s ticket holders special discounts in 2008. Ticket holders from the Thailand Open 2007 will enjoy a 25% discount on tickets purchased for this year’s event. To receive the discount, just bring your purchased tickets from last year to any branch of Thaiticketmajor.
This year tennis fans will also be able to purchase a new category of premium seats that will enable them to get closer to all the great tennis action.
Tickets for the Thailand Open start at just Bt300 and are available at all Thaiticketmajor outlets from Saturday July 19. VIP Box seats are already on sale. Call 02 262 3456 or log on to www.thailandopen.org or www.thaiticketmajor.com for more details.ATP Thailand Open Details
Format
:
Best of 3 tie-break sets
Venue
:
Impact Arena, Muang Thong Thani
Date
:
September 21 - 28
Qualifying rounds
:
September 21 - 22
Main draw
:
September 23 - 28
Prize money
:
US$576,000
For any further information : Tourism Authority of Thailand, Tel. : 66 (0) 2250 5500 Ext : 1521-4Website : www.thailandopen.org www.atptennis.com www.tourismthailand.org