The 2007 Thailand Tourism Awards is a special edition of the biennial tourism awards programme initiated by the Tourism Authority of Thailand (TAT) in 1996. These new awards are being launched as a tribute in honour of His Majesty King Bhumibol Adulyadej, Rama IX, of Thailand on the auspicious occasion of His Majesty’s 80th birthday anniversary in December 2007. The awards presentation ceremony was held on 13 December 2007.
The Thailand Tourism Award is Thailand's 'Hallmark of Excellence' — a symbol of assurance in the outstanding quality and reliability of tourism products and services offered by a particular organization, operator or community. The distinguished awards recognize the finest achievements and outstanding contributions to Thai tourism. They honour innovation and creativity in the fields of sustainable tourism, conservation and environmental protection.
The two award categories featured in the 2007 Thailand Tourism Awards are The Most Outstanding Community-based Tourism Award and The Most Outstanding Green Leaf Hotel/Resort Award. These recognize outstanding contributions by an environmentally-friendly hotel or resort property. Both awards are designed to promote the conservation of the country’s precious natural and cultural resources and support sustainable tourism development in tandem with the quality development of the Thai tourism industry.
Sustainable community-based tourism is valued for its effectiveness in channelling tourism revenue to grassroots communities, thereby alleviating rural poverty. Evaluations for The Most Outstanding Community-based Tourism Award were made based on site inspections and observations, one-on-one interviews with judges and, in some cases, the conduct of focus groups. Out of a total of 183 entires received, a total of 62 communities were selected as winners.
THE 2007 THAILAND TOURISM AWARDSThe Most Outstanding Community-Based Tourism Awards and The Most Outstanding Green Leaf Hotel/Resort Awards