2008-08-18

PREFERRED HOTELS® and RESORTS DEBUTS IN CHIANG MAI WITH RATILANNA RIVERSIDE SPA RESORT


PREFERRED HOTELS & RESORTS DEBUTS IN CHIANG MAI WITH RATILANNA RIVERSIDE SPA RESORTPart of the ultimate luxury collection of Preferred Hotel Group
THAILAND - August 2008 - Preferred Hotel Group announce its newest member - RatiLanna Riverside Spa Resort - under the Preferred Hotels and Resorts collection of luxury properties, featuring more than 185 of the world’s most desirable destinations and newly discovered havens. Located in Chiang Mai, the cultural city of Thailand, this luxurious 75-room boutique resort is nestled serenely along the banks of the Ping River. The resort captures the charm of Chiang Mai’s ancient Lanna heritage, a consistent theme featured in its extensive use of teak in its d?cor, display of local handicrafts, and rich local cuisine. The use of environment-friendly materials and concepts has also been used throughout construction including the resort’s infinity pool - the only pool in Chiang Mai using water treatment by ozone to prevent the use of chlorine.
About Preferred Hotels? & ResortsA member of the Preferred Hotel Group? family of brands, Preferred Hotels & Resorts legendary commitment to quality ensures an unparalleled guest experience. All Preferred Hotels & Resorts embrace the award-winning Standards of Excellence?, an extensive 1,600 item annual quality assurance program that has been honored with the "Best Practices Champion Award" by Cornell University. Membership in this distinguished brand allows hotels to maintain their individuality and distinctive methodology while benefiting from the sales, marketing and technology support that Preferred Hotel Group consistently delivers to its members.Preferred Hotels & Resorts is a member of the Preferred Hotel Group family of brands which also includes: Preferred Boutique?, Summit Hotels & Resorts?, Sterling Hotels? and Historic Hotels of America?. For reservations and a complete description of the Preferred Hotels & Resorts collection, please visit www.PreferredHotels.com. Preferred Hotels & Resorts guests are eligible to enroll in the I Prefer? Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more. For more information, please visit www.IPrefer.com.


Fully-equipped with modern conveniences, guestrooms provide magnificent river views, private balconies, widescreen plasma televisions, home theaters, wireless broadband Internet, and bathrooms with built-in LCD TV and rain showers. Additionally, each of the 17 Deluxe Suites offers a Jacuzzi with built-in LCD TV and a separate dining area within a generous 120 square meter space.The resort is home to The Aspara, an award-winning spa with a blend of Asian and Western therapies. Recreational facilities include an outdoor infinity pool, an outdoor Jacuzzi, sauna and fitness center. Five food and beverage outlets present diverse options. In keeping with the Lanna tradition, cultural activities include traditional boat rides from the resort’s private pier along the river to take in Chiang Mai’s local attractions, Thai cooking classes and even to partake in the traditional custom of "making merit" by offering food to visiting monks. "RatiLanna Riverside Spa Resort is a great representation of the Preferred Hotels & Resorts brand, and our presence in cultural Chiang Mai perfectly complements our hotels in Bangkok and Koh Samui," said Mark Simmons, Area Managing Director - Asia, Preferred Hotel Group. "After considering many international hotel chains, we believe that Preferred Hotels & Resorts is the right partner for Ratilanna with its clear vision of growth and support system. They will provide sales and marketing support on a global scale, especially to important leisure and MICE outbound markets of North America, Europe, Asia Pacific and Middle East," said Mr. Vorapong Muchaotai, General Manager, RatiLanna Riverside Spa Resort.
THAI MEDIA AND HOTEL CONTACT : Wipawee Panyadee Marketing Communications Manager RatiLanna Riverside Spa Resort Tel: +66 53 999 333 l Fax: +66 53 999 332 wipawee.p@ratilannachiangmai.com
ASIA PACIFIC MEDIA CONTACT : Christine Cheong Manager, Communications - Asia Pacific Tel: +852 3111 1898 l Fax: +852 3115 7770 CCheong@PreferredHotelGroup.com

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