The Tourism Authority of Thailand(TAT) believes that emerging markets like Indonesia will continue to grow, and therefore expects to draw affluent Indonesian visitors to Thailand who are keen on reaping the benefits of the Kingdom’s booming health and wellness industry sector.
With the number of Indonesian tourists to Thailand on the rise during the last three years, the TAT Singapore office has been actively attracting the upscale segments of visitors. Familiarization trips, organized by the office on a regular basis for Indonesian press members and travel agents, have already resulted in an increased number of family travels. This group of high-spending visitors often spends a big part of their travel budget, when traveling, on hospital treatments and health and beauty services.
According to Mrs. Juthaporn Rerngronasa, Deputy Governor for Marketing Communications, Tourism Authority of Thailand, “With a large number of overseas visitors coming to Thailand every year to receive treatments from world standard hospitals, health and wellness has become a new travel trend around the globe. TAT’s marketing plans for 2009, therefore, will put a heavy emphasis on leveraging the popularity of this particular segment. With the hope of establishing Thailand as the region’s preferred health and beauty destination, TAT in cooperation with the private sector will organize a series of health and beauty road shows and product presentations in ASEAN.
The hospital business in Thailand has been experiencing steady growth with many accredited hospitals like Bumrungrad, Phya Thai, Bangkok and Bangkok Nursing Home welcoming an influx of overseas patients. Lucrative medical tourism has turned these hospitals into international medical hubs and they all have been constantly improving their facilities to better serve the needs of overseas patients. This has been further supported by the government’s megaproject that will also see the establishment of community medical centres nationwide. As a result, tourist will be able to receive health services wherever they go in the country.
With the Indonesian market showing strong interest in health tourism, during August 14-17, 2008 TAT invited famous Indonesian actresses to film television commercials which will be further distributed across different media. TAT hopes this celebrity marketing will help effectively spread the words about Thailand’s health and wellness products and eventually draw more well-to-do Indonesians to the Kingdom.
The increasing number of visitors from Indonesia is greatly attributed to the success of marketing plans executed by the TAT office in Singapore. Thailand welcomed 230,000 visitors from the market in 2007, a 7.2% increase from the previous year. Statistics in the first four months of 2008 showed a 32% increase in the number of Indonesian tourists from the same period of last year.
Mr. Prakit Piriyakiet, Executive Director, the TAT’s ASEAN, South Asia and South Pacific Region Department, believed more Indonesians can be expected due to many other factors. More flights from Thai Airways International and some other airlines will facilitate more travels. Most importantly, the recent announcement of fiscal tax waived for Indonesian passport holders, who pay approximately US$107 or 3,500 Baht every time they make an overseas trip, will be a surplus. The tax will be waived effective as from January 1, 2009, for those who has Tax ID.
“TAT expects to welcome 265,600 Indonesian tourists by this year-end, projecting an 8.06% increase”, he added. In 2009, the target is 287,000. With the TAT planning to open a new office in Jakarta in 2010, it certainly looks like the Indonesian market is being given some serious attention.
Contact information: International Public Relation DivisionTourism Authority of ThailandTel: +66 (0) 2250 5500 ext. 4545-48Fax: +66 (0) 2253 7419E-mail: prdiv3@tat.or.thWeb site: www.tatnews.org


China, the Middle East and India will remain the three main emerging markets in which the Tourism Authority of Thailand (TAT) will pump up its tourism promotion activities for the country throughout the year.
These three emerging markets have recently gained the attention of tourism promoters, by recording steady growth during the past years. Marketing and sales promoting activities are therefore critical in encouraging and maintaining long-term growth.
“With the oil prices still negatively affecting the global tourism industry, TAT has shifted its plan to focus more on potential Asian countries, which include, among others, long established markets like Malaysia, Japan and Korea — currently the first, second and third largest markets for Thailand’s tourism industry, respectively. Meanwhile emerging markets like China, the Middle East and India are not to be underestimated. Within a couple of years China has become a major tourism market for Thailand, with visitors reaching the one million mark for the first time last year. India and the Middle East are also showing signs of considerable growth in the years to come,” according to Mrs. Phornsiri Manoharn, Governor of TAT.
TAT will maintain its intensive promotion campaign in these three markets throughout 2008, hoping to attract more visitors, in order to compensate for the missed opportunities from long-haul countries due to the surge in oil prices that has affected the air travel business.
As China is expected to become Thailand’s No. 1 market in three years, several campaigns are already ongoing to encourage more travel from that country. Expecting to welcome about 1,150,000 visitor arrivals by year-end, TAT will be working closely with qualified travel agents in China to ensure incoming traffic will be of high quality. TAT will also participate in many travel fairs; such as, the China International Travel Mart in Shanghai and Kunming and Guangzhou International Travel Fair, while at the same time promoting new destinations in Thailand like Chiang Mai, Ko Chang, Hua Hin and Cha-am.
Meanwhile, visitors from the Middle East reached 453,891 last year, indicating an 11.84% growth from the previous year. Tourists from the region often visit Thailand during the green or off-peak season. TAT foresees 491,000 arrivals from this group of big spending tourists by the end of this year, which is expected to help beef up foreign exchange revenues of up to 79 billion Baht for the country. To further tap the growing market, TAT has set up its Dubai office in order to oversee marketing activities in 12 countries in the Middle East. Part of the strategy is also to participate in major travel marts organized within the region.
With visitor arrivals from India totaling 506,237 in 2007, a notable increase of 17.80%, this country has also caught the attention of TAT, which forecasts 600,000 arrivals at the end of 2008. Aside from the office in New Delhi, TAT appointed its representative in Mumbai in late 2007 to ensure it would not fail to cash in on the stellar growth of the city’s economy.
Apart from attending travel marts held in major cities like New Delhi, Mumbai, Bangalore and Chennai, TAT will also penetrate the market via smaller-scale marts to generate more awareness for Thailand as a preferred destination. Meanwhile, road shows and other marketing promotion activities in other potential cities will be implemented, allowing operators from Thailand a chance to meet with local tourism-related operators and create a bond between the two sides, which will be beneficial to Thailand’s travel industry in the long run.
Contact information: International Public Relation DivisionTourism Authority of ThailandTel: +66 (0) 2250 5500 ext. 4545-48Fax: +66 (0) 2253 7419E-mail: prdiv3@tat.or.thWeb site: www.tatnews.org

marketing plan for 2009, the Tourism Authority of Thailand(TAT) FOR 2009

Revealing its marketing plan for 2009, the Tourism Authority of Thailand(TAT) announced a slightly conservative target of 630 billion Baht in foreign tourism revenue from 16 million visitor arrivals for next year.
Adjusted from earlier projections, the tourism target for Thailand is considered more realistic, given the current challenges posed by soaring oil prices which have been affecting major industries across the globe.
This year’s foreign tourism target is generating 600 billion Baht in revenue from 15.48 million arrivals. Tourism was earlier projected to grow by 10% in foreign revenue next year expecting a total of 17 million visitor arrivals. For the domestic market, earnings from next year’s travel industry will reach 407.6 billion Baht, an increase of 5% from this year, with approximately 87 million trips being made.
According to Mrs. Phornsiri Manoharn, Governor of TAT, the marketing plan 2009 the agency officially announced in the first week of July 2008 is a result of a four-month long hard work and close cooperation between TAT in Bangkok and its 35 overseas offices around the world, marketing representatives in 16 countries, as well as local administration organizations and entrepreneurs which have constantly kept TAT updated on current tourism trends and developments. All reports were processed together with information from international tourism-related agencies like the World Tourism Organization and PATA and then academically analyzed for accuracy. Analyzed information was used as the foundation for five regional meetings in Thailand and four overseas meetings plus nine meetings with local government and private agencies. Out of the 18 meetings, the tourism marketing plan 2009 was then concluded and launched.
“While it’s more challenging to convince overseas tourists to travel and choose Thailand as their preferred destination, the positive image of the country helps it to remain competitive,” said the Governor.
Out of ‘Amazing’ dimensions Thailand has, she added, its value for money, ranked no. 1 by Future Brand Index, and its hospitality and authentic culture that have helped to maintain loyalty amongst visitors. It has also gained more recognition as a shopping paradise and nightlife destination.
In promoting the country, TAT will keep the Amazing Thailand unchanged as the tourism branding with seven regrouped products under the theme ‘7 Wonders of Amazing Thailand’ to attract visitors, while a “Visit Thailand Year 2009-2010” campaign is expected to help widen and strengthen awareness of Thailand as a destination of various attractions.
While the energy crisis is affecting worldwide travels, especially those intercontinental long- haul trips, TAT will be heftily focusing on less affected Asian markets like Singapore, Indonesia, Malaysia, Hong Kong, Japan and China including emerging ones like India and the Middle East.
However, overall marketing will cover 14 road shows and 76 sales promotion activities in ASEAN, Asia, Europe and America. To strengthen its overseas office network, TAT aims to establish three more offices in Mumbai, India and in China’s Shanghai and Kunming in the near future.


For the first time, Bangkok, Thailand’s capital, is top of Travel + Leisure’s World’s Best City list following its 2008 World’s Best Awards readers’ survey. This further strengthens Bangkok’s image as a major tourist destination in the world.
The win does not come as a surprise for Bangkok. The city has always been a consistent placer in the top 5 for the last three consecutive years on the US-based travel magazine’s list, but its 13th Annual World’s Best Awards Readers’ Survey Results announced July 10, 2008, marked the first time that the Thai capital was able to snatch the top ranking.
According to Mrs. Phornsiri Manoharn, the Governor of the Tourism Authority of Thailand, (TAT) “Bangkok deserves the top ranking in the world’s best city survey because it has everything to offer to different types of visitors, from its modern infrastructure and world-renowned hospitality and service, to our rich culture and to-die-for cuisine.”
The opening of Suvarnnabhumi International Airport just three years ago was a sign of Thailand’s strong commitment to the tourism industry. The new airport link due to be operational in the near future confirms the city’s commitment to constantly upgrading its infrastructure for the greater convenience of all visitors to the country. To provide an added dimension to the already rich culture in the capital city of Thailand is the Bangkok Art and Culture Centre, which stands to become one of the city’s major attractions.
Meanwhile, the Bangkok Metropolitan Administration(BMA) is keen on further uplifting the overall image of the city. Mr. Apirak Kosayodhin, Governor of Bangkok, said that the survey results will influence the decision making of visitors who are considering a visit to Thailand during the high tourism season during the last quarter onwards. Currently, the BMA’s campaign is emphasizing on the ‘Five Charms of Bangkok’: culture, the Chao Phraya River, shopping, nightlife and cuisine.
The city of Bangkok has always been a perennial winner of tourism awards given by international organisations, and consistently scores high in readers’ surveys conducted by leading travel magazines such as Travel + Leisure and Conde Nast Traveler.
Bangkok was named World’s Best City 2008 with a score of 87.61, ahead of Argentina’s Buenos Aires, last year’s runner up, and Cape Town, South Africa, which jumped from no. 10 in 2007.
Being voted the best city in the world secures the capital’s top position in the 10 Best Asian cities, fending off the challenge by Kyoto which climbed up to second place from no. 6 in last year’s survey. Thailand’s Chiang Mai has retained its no. 3 ranking for two successive years, remaining as one of the most preferred choices among visitors to Thailand after Bangkok.
All winners of the Travel + Leisure 2008 World’s Best Awards will be honoured in New York City on 24 July.
Contact information: International Public Relation DivisionTel: +66 (0) 2250 5500 ext. 4545-48Fax: +66 (0) 2253 7419E-mail: prdiv3@tat.or.thWeb site: www.tatnews.org


THAILAND - August 2008 - Preferred Hotel Group announce its newest member - RatiLanna Riverside Spa Resort - under the Preferred Hotels and Resorts collection of luxury properties, featuring more than 185 of the world’s most desirable destinations and newly discovered havens. Located in Chiang Mai, the cultural city of Thailand, this luxurious 75-room boutique resort is nestled serenely along the banks of the Ping River. The resort captures the charm of Chiang Mai’s ancient Lanna heritage, a consistent theme featured in its extensive use of teak in its d?cor, display of local handicrafts, and rich local cuisine. The use of environment-friendly materials and concepts has also been used throughout construction including the resort’s infinity pool - the only pool in Chiang Mai using water treatment by ozone to prevent the use of chlorine.
About Preferred Hotels? & ResortsA member of the Preferred Hotel Group? family of brands, Preferred Hotels & Resorts legendary commitment to quality ensures an unparalleled guest experience. All Preferred Hotels & Resorts embrace the award-winning Standards of Excellence?, an extensive 1,600 item annual quality assurance program that has been honored with the "Best Practices Champion Award" by Cornell University. Membership in this distinguished brand allows hotels to maintain their individuality and distinctive methodology while benefiting from the sales, marketing and technology support that Preferred Hotel Group consistently delivers to its members.Preferred Hotels & Resorts is a member of the Preferred Hotel Group family of brands which also includes: Preferred Boutique?, Summit Hotels & Resorts?, Sterling Hotels? and Historic Hotels of America?. For reservations and a complete description of the Preferred Hotels & Resorts collection, please visit www.PreferredHotels.com. Preferred Hotels & Resorts guests are eligible to enroll in the I Prefer? Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more. For more information, please visit www.IPrefer.com.

Fully-equipped with modern conveniences, guestrooms provide magnificent river views, private balconies, widescreen plasma televisions, home theaters, wireless broadband Internet, and bathrooms with built-in LCD TV and rain showers. Additionally, each of the 17 Deluxe Suites offers a Jacuzzi with built-in LCD TV and a separate dining area within a generous 120 square meter space.The resort is home to The Aspara, an award-winning spa with a blend of Asian and Western therapies. Recreational facilities include an outdoor infinity pool, an outdoor Jacuzzi, sauna and fitness center. Five food and beverage outlets present diverse options. In keeping with the Lanna tradition, cultural activities include traditional boat rides from the resort’s private pier along the river to take in Chiang Mai’s local attractions, Thai cooking classes and even to partake in the traditional custom of "making merit" by offering food to visiting monks. "RatiLanna Riverside Spa Resort is a great representation of the Preferred Hotels & Resorts brand, and our presence in cultural Chiang Mai perfectly complements our hotels in Bangkok and Koh Samui," said Mark Simmons, Area Managing Director - Asia, Preferred Hotel Group. "After considering many international hotel chains, we believe that Preferred Hotels & Resorts is the right partner for Ratilanna with its clear vision of growth and support system. They will provide sales and marketing support on a global scale, especially to important leisure and MICE outbound markets of North America, Europe, Asia Pacific and Middle East," said Mr. Vorapong Muchaotai, General Manager, RatiLanna Riverside Spa Resort.
THAI MEDIA AND HOTEL CONTACT : Wipawee Panyadee Marketing Communications Manager RatiLanna Riverside Spa Resort Tel: +66 53 999 333 l Fax: +66 53 999 332 wipawee.p@ratilannachiangmai.com
ASIA PACIFIC MEDIA CONTACT : Christine Cheong Manager, Communications - Asia Pacific Tel: +852 3111 1898 l Fax: +852 3115 7770 CCheong@PreferredHotelGroup.com

The “International Tranquility Development Centre” and “Ho Kham Luang” under construction.

Phra Maha Dr. Phra Khru Palat Sophit Thirathammo, better known as “Luangpho Inter”, President of the International Cultural Promotion and Social Service Foundation, Wat Arun Ratchawararam, has planned to construct an “International Tranquility Development Centre” and “Ho Kham Luang” on an area of 160 rai in Ban Nong Nok Kraten, Tambon Wang Katha, Amphoe Pak Chong, Nakhon Ratchasima Province. Starting from 1998 onwards, the project has been purposed for the education as well as concentration practices of the Thai people, foreigners, Buddhist followers, and for the promotion of pilgrimage tourism.
A multi-purposed reception hall called “Sala Maha Phutthanuphap” is currently under construction. Its foundation stone was anointed by His Holiness the Supreme Patriarch who also donated a certain sum of money as funding for the construction. In order to fulfill the objectives of the project, the Foundation held a united Forest-Robe Presentation Ceremony and casting ceremony of 9 out of 76 principal Buddha images to be distributed to all 76 provinces throughout the country called “Somdet Phra Maha Thammachakraphatdirat” on Sunday, 3 August, 2008, at the International Tranquility Development Centre, Ban Nong Nok Kraten, Tambon Wang Katha, Amphoe Pak Chong, Nakhon Ratchasima. The casting ceremony was chaired by General Surayud Chulanont, Privy Councillor, while the united Forest-Robe Presentation Ceremony was co-chaired by Phornsiri Manoharn, Governor of the Tourism Authority of Thailand (TAT) and chairperson of the operating committee.
The event featured a propitiatory ritual, united Forest-Robe Presentation Ceremony, and image casting ceremony. Participants included Buddhists, visitors, and interested people from Bangkok, Nakhon Ratchasima, and nearby provinces.
Auttaphol Wannakij, Director of the TAT Nakhon Ratchasima Office, disclosed that pilgrimage tourism was gaining higher popularity among Buddhists as well as general tourists alike. As a consequence, the Office was in the process of compiling data on religious attractions to tailor new tourism routes, which would then be publicised among tourists and, especially those who are looking for tranquil religious places, for them to get to know the Centre better and come to practice their insight development while learning more about other Buddhist attractions.
Tourism Authority of Thailand (TAT) Nakhon Ratchasima Office; Tel. 0 4421 3030, 0 4421 3666, Fax. 0 4421 3667, or visit www.tat.or.th/northeast01E-mail: tatsima@tat.or.th

The 10th Central International Watch Fair 2008

The 10th Central International Watch Fair 2008
Date : August – September 2008Venue : The Event Hall, 3rd Fl., Central Chidlom Bangkok The International Watch Fair where brands and many exclusive collections from over 170 World-Class watchmakers presented.
Contact: Public Relations Department, Central Chidlom Tel. : 66 (0) 2793 7420Website : www.central.co.th

Bangkok Yosakoi carnival 2008

Yosakoi Festival have been started in Kochi Prefecture in Japan since 1954 and one of a impressive festival to be made up of NARUKO , CLOTHS , MELODY , DANCE and Fesital Car.This festival will be in Bangkok at National Stadium on 29 and 30 November 2008. General Infomation- The Title of event : 2008 Bangkok Yosakoi Carnival- Date : 29 and 30 November 2008- The Site : National Stadium more infomation : http://www.yosakoi.co.th